Mazurro: Innovative Coffee Packaging Design

An Expressive Blend of Art and Functionality

Mazurro's packaging design is centered around a distinctive pattern inspired by the works of Josef Hoffman, the founder of the Viennese workshops. The design, based on simple forms, sets the direction for later modernism and gives Mazurro a strong, dominant look.

The minimalistic, geometric form and strong contrasts of the packaging make it stand out on store shelves. The Italian vibe adds a touch of sophistication and elegance, further enhancing the brand's identity. Mazurro's packaging design is a playful game of artistic conventions, creating an almost derealized or detached movie-like experience for consumers.

The packaging design was printed on a flexographic printer, ensuring high-quality and precise reproduction of the intricate pattern. The use of metallic effects in designated places adds a touch of luxury and sophistication to the overall design.

Mazurro's product portfolio consists of three flavors, each distinguished by color and printing method. The careful selection of a white underprint allows for the creation of a metallic effect in specific areas, further enhancing the visual appeal of the packaging.

The design process for Mazurro involved extensive research and collaboration between the client and the design team. The team analyzed market data and prioritized the client's objectives to create a packaging design that captures the essence of the brand.

Despite the challenge of creating an Italian coffee brand with a non-Italian name, Mazurro successfully embodies the spirit of Italian coffee culture through its packaging design. The combination of unique patterns, minimalistic aesthetics, and an Italian vibe creates a captivating and memorable brand experience.

The Mazurro project began in April 2020 in Katowice and was completed in August 2020. The online shop was launched in November 2020, allowing coffee lovers to experience the brand's unique identity and exceptional packaging design.

Mazurro's innovative coffee packaging design has been recognized with an Iron A' Design Award in 2021. This prestigious award acknowledges the design's practicality, innovation, and adherence to professional and industrial requirements. Mazurro's packaging design not only fulfills its functional purpose but also contributes to a better world through its integration of industry best practices and competent technical characteristics.